Six design-thinking lens families

Start ideation from the right question, not the first one.

HowMightWe.ai turns a messy problem statement into a set of sharp, well-framed How Might We questions, organized by design-thinking lenses, so a team starts from diverse, unbiased framings instead of the obvious one.

No sign-up. Paste a problem statement, press Generate, read the reframes in seconds.

Leaky

How might we build a gamified scoring app to keep restless kids busy at the gate?

Valid

How might we make the gate feel less like waiting and more like arriving?

One opening, asked ten ways

How might we

Example reframes the system produces, such as: How might we make waiting feel like the start of the trip, not a pause before it?

Same problem · six lens families · never the obvious framing

Why it matters

Group ideation reliably under-performs, and the framing is usually the reason.

Before a single idea is written, the way the problem is framed has already narrowed what the room can see. Three well-documented forces do the damage.

Anti-pattern 01 · convergence

Premature convergence

The room locks onto the first plausible solution and stops searching. The most obvious door gets walked through before anyone checks the others.

Anti-pattern 02 · anchoring

Frame anchoring

Everyone stays trapped inside the problem's original framing, what Kahneman called frame blindness. You can't out-ideate a question that was already pointed the wrong way.

Anti-pattern 03 · blocking

Production blocking

In a live brainstorm only one person can talk at a time, so half-formed ideas get lost waiting for the floor. Volume goes down exactly when diversity should go up.

Underneath all three

Solution leakage. The questions a team starts from often already contain the answer, like "How might we build an app that…", quietly foreclosing the search before it begins.


The core idea

A question that resists leakage opens the problem without naming the answer.

It doesn't prescribe the intervention. That line is the difference between a question that opens the space and one that closes it, and it's the most teachable thing about the method.

Leaky

How might we build a gamified scoring app to keep restless kids busy at the gate?

Valid

How might we make the gate feel less like waiting and more like arriving?

How it works

Your statement, six lenses, questions in seconds.

Read

Start from your own statement

It works only from your problem statement and the answers you give, and names the tensions it finds in them.

Reframe

Six lens families

Explore different angles on your statement through six lens families.

Stream

Readable as each one lands

Each question appears as soon as it is complete, while the rest are still being written.

WHY HOW MIGHT WE

This happens before the team meets. Writing many different reframings before the meeting is something a group can't do unaided. It raises cognitive diversity at the door and short-circuits the fixation cycle before it starts.

The six lenses · design-thinking families

Six genuinely different doors into the same problem.

A

Reframe the emotion

Change how the experience feels without changing what physically happens.

B

Challenge assumptions

Surface a presupposition the problem rests on, and question it.

C

Shift perspective

Move agency or attention to a different person in the situation.

D

Change the system

Alter the structural conditions: assets, environment, timing, incentives, norms.

E

Use creative provocations

Import a frame from outside the domain: a metaphor, an analogy, an inversion.

F

Decompose and recombine

Break a tangled problem into the smaller problems hiding inside it.

What your team gets

De-risked ideation, before the meeting starts.

Diverse framings, precomputed

Reframings across six lens families arrive in seconds: the cognitive diversity a room struggles to produce live, ready before anyone sits down.

→ teams open from breadth, not the first idea

Written to leave the answer open

Each question is written to open the problem without prescribing a solution. Treat any that slip as a starting point, not an answer.

→ the search stays open where it matters

Organized by lens, not by luck

Results land sorted across the six families, so a facilitator can see coverage at a glance and pick the doors worth opening.

→ a structured agenda, not a blank wall

From statement to questions in seconds

No account, no setup, no facilitator training. Paste a problem statement, press Generate, and start from a stronger brief immediately.

→ usable the first time, by anyone

Why trust it

Kickstart your brainstorm with the right questions.

Try it on a real problem you have at work — no account needed. Paste your situation in and see six well-framed How Might We questions in seconds.

01 The grammar

A useful How Might We opens a direction without prescribing the answer. Every question is written to that line; you judge where it holds.

open the problem · leave the answer

02 The taxonomy

Six distinct reframing lenses, each a different cognitive move. One coherent taxonomy, applied at machine breadth.

EmotionAssumptionsPerspectiveSystemProvocationRecombine

03 The grounding

It targets three documented failures of group ideation directly: premature convergence, frame anchoring, and production blocking. Each is countered by preparing diverse framings before the team meets.

diversity raised at the door

Questions

Before you try it.

Do I need an account to try it?

No. You can paste a problem statement and generate reframes without signing up. Your work won't be saved unless you choose to create a free account to keep it.

What exactly is a "How Might We" question?

It's a question that frames a design opportunity. A strong one names what is really at stake and deliberately leaves the solution out, so a team can explore widely instead of building the first idea that comes to mind.

Is this just a prompt wrapper around a chatbot?

No. It reframes your statement through six lens families, with questions written to leave room for different solutions. The structure is the point. A single open-ended chat reliably collapses toward one framing.

Will it just hand my team the answer?

The opposite. The questions are written to leave the solution out. You get better questions, not answers. The divergent thinking stays with your team, now starting from a stronger, less-biased brief.

Does it replace a facilitator or a workshop?

No. It sets them up. It prepares the diverse framings a room can't produce live, so the session opens from diverse framings. The facilitation, judgment, and ideation remain human.

Bring a problem. Leave with better questions.

It takes one statement and a few seconds. No account, nothing to install.